Studio for UX Strategy & Service Design
Design better experiences.
Drive real business impact.
About
Hi, I’m Christian!
“I help organisations solve the right problems and create real value by aligning customer, employee and business needs into a holistic experience.”
Christian is a UX Strategy & Service Design leader with over 15 years of experience turning complex challenges into scalable, experience-led solutions that create real business impact.
He brings proven expertise in User Experience Design and Research, with a strong track record of delivering end-to-end services across global markets and industries. Adept at leading cross-functional teams, he integrates data-driven insights, executes ambitious roadmaps and aligns digital ecosystems with real user needs and strategic goals.
Known for his holistic mindset and collaborative approach, Christian combines design, business and organisational thinking to foster innovation, drive alignment and deliver meaningful outcomes. He leverages design thinking, AI-powered insights and agile methodologies to turn vision into reality.
Based in Munich, Christian works with clients across Europe and the UK.
Services
Vision & Strategy
Development of value propositions and business models based on qualitative & quantitative research, data analytics and market insights.
✔ Value Proposition & Business Model Canvas
✔ Qualitative & Quantitative Research
✔ Data analytics
✔ Leveraging AI to uncover insights
Execution
Design of customer journeys, service blueprints and ecosystem models to align business goals with user needs, ensuring seamless experiences.
✔ Customer Journey & Service Blueprint
✔ Prototyping
✔ UX & UI Design (Design Systems)
✔ Applying AI to accelerate design processes
Facilitation
Leading design thinking workshops and training sessions to equip teams with the mindset and tools to drive innovation and implement human-centered solutions.
✔ Workshop Facilitation
✔ Design Thinking Trainings
✔ Agile Coaching
References
MHP Design Academy
Co-led the internal Design Academy, facilitating trainings for employees and customers in Service Design, Design Thinking and Innovation methodologies.
Audi on demand
Designed and scaled Audi on demand into a digital mobility platform across the US, UK and Europe. Defined the end-to-end service experience, from pilot to marketplace, aligning business, UX and operational needs. Led product and design across web and app, driving adoption in key markets through research-driven blueprints and rollout strategies. Link
Porsche Online Car Sales
Designed a scalable digital sales platform for Porsche, integrating payment, leasing and subscription workflows. Balanced legal, operational and UX needs across multiple markets, improving dealer productivity, while delivering a seamless user experience. Research and documentation were supported by AI-driven analysis across Europe and the US. Link
Enpal Cross-Selling Journey
Optimized Enpal’s cross-selling journey, helping existing customers discover complementary energy products to improve efficiency and reduce costs. Combined qualitative and quantitative research with A/B testing and visual and journey experiments to significantly increase leads, while applying and extending the design system.
MHP Workforce Planning
Shaped the UX strategy for MHP’s digital workforce planning platform, helping manufacturers align staffing with production needs. Conducted user research, facilitated stakeholder workshops and contributed to the design system, translating complex planning requirements into a consistent user experience. Link
UI Design & Design Systems
Created clean, polished layouts across end-to-end journeys, using and extending existing design libraries to deliver consistent experiences from flow to final interface. Projects included Porsche, Porsche Production, Audi, Enpal and Volkswagen Group.
Solve the right problems.
Create real value.
Start NOW
Quick Fix
Mini Workshop
1 hour
A fast-paced workshop to tackle immediate challenges while gaining a first glimpse into the service design process.
On Request
✔ Get clarity on a pressing issue in just one hour
✔ Understand the basics of service design
✔ Leave with quick, practical next steps
Mind Shift
Design Thinking Training
1-2 days
A hands-on training session to introduce design thinking and drive innovation within your team.
Daily Rate
On Request
✔ Develop a problem-solving mindset by deeply understanding the problem space
✔ Engage in interactive exercises to explore the solution space and test ideas through prototyping
✔ Leave with practical tools to foster creativity, collaboration and innovation
Expedition
UX/UI & Service Design
1+ days
Hands-on design support for your product or service — from understanding user needs to creating intuitive journeys and polished interfaces.
Daily Rate
On Request
✔ Research and insights to shape a clear design direction
✔ User journeys, service concepts and prototypes tailored to your challenge
✔ Polished UI design, using and extending your design system
Who I’ve worked with
Enpal
Porsche
Audi
Volkswagen Group
MAN
Siemens Healthineers
Polizei Baden-Württemberg
…
Why
does it matter to provide a great experience for everyone involved?
80%
of customers say the experience companies provide is as important as their products and services. *
23%
higher profitability is achieved by companies with highly engaged employees.*
32%
more business revenue growth through design excellence.*
What
needs to be done?
Build a holistic ecosystem around your customer by integrating all touchpoints and business operations, both frontstage and backstage. Establish a unifying layer that harmonises look, feel and tone across all interactions, ensuring a seamless and cohesive experience.
BUT the reality often looks different.
Interacting with a business across different touchpoints often feels like engaging with multiple brands. This happens because companies tend to mirror their internal silos in the customer experience. Blind spots can turn into missed opportunities.
Make your journeys tangible
The Service Blueprint acts as a single point of truth. It maps the experience end-to-end and front-to-back. Across customer, employee and system layers. By revealing emotional low points, operational gaps and business opportunities, it turns complexity into clarity and enables aligned action.
The result
Customers are happy.
Employees work efficiently.
Business is better.
How?
The answer is
Service Design Thinking
AND Doing.
💡
Perceived Problem
🚀
Validated Problem
🏆
Validated Solution